About Us
Made in Germany
We wanted to know where our underwear is really made.
Not “designed in Germany, made somewhere else”, but: from yarn to seam in Germany.
Everything happens under one roof in our Swabian Alps: spinning, dyeing, washing, cutting, sewing, testing – step by step, all in one place.
Production takes place at CONTA, a traditional company that has been manufacturing here for generations. And the best part is: it gives people back jobs and security in an industry that has almost disappeared in Germany.
For us, “Made in Germany” is not a label, but an attitude.
It stands for short distances, honest work and genuine quality – and for the feeling that every piece you later hold in your hands was truly made here.
Innovative fabric
Our fabric was specially developed for us – because we couldn't find one that met our requirements.
Elastane is practically unavoidable in underwear – it ensures fit and durability. But conventional fabrics have a problem: elastane often lies directly against the skin.
We wanted to do things differently.
That's why we developed a fabric where the elastane thread is completely encased in cotton. Inside, the elastane provides flexibility – on the outside, your skin only touches cotton. Specifically, cotton from controlled organic cultivation (kbA).
The result is a fabric that not only feels better, but is also more durable and of higher quality than conventional underwear.
sustainability
Sustainability was never just a buzzword for us, but a logical consequence.
We didn't want underwear that calls itself "sustainable" but is produced somewhere else in the world.
But a product that truly makes sense.
Everything happens in one place here, on the Swabian Alb – there are no shorter distances. Because sustainability doesn't travel.
And because our fabrics are durable and high-quality, they remain as they should be even after many washes.
For us, sustainability means: quality that lasts. And production that takes responsibility – for people, materials, and the region.
A more consistent form of underwear? Hardly imaginable.